Consumer Trends

Keep up with today’s consumers by exploring what different audiences are searching for and engaging with.

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The Insights Jam. Year in Search: The road to (new) normalcy, featuring the Google Ads Research and Insights team’s Ashley Wells, Nina Taniguchi, Daniel Trovato, and Casey Fictum
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What do billions of search queries reveal about 2021?

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United States Article
A nonbinary person of color with cropped black hair sits among shopping bags and wrapped gifts, reading and shopping on their mobile device.
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What to know about this year’s last-minute holiday shoppers

Global Article
A Black woman with curly hair tied up in a wrap interacts with a larger-than-life gear wheel, which surfaces matches for her search interests and reveals the shopping latest trends.
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What 2021 Search trends mean for your digital strategy

Global Article
People from around the world watch and engage with YouTube on a variety of devices.
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What year-end YouTube trends say about where we are and where we’re headed

Global Article
A light-skinned woman of color with long, dark, wavy hair sits on the floor with her knees bent to one side. She shops on her phone for holiday gifts and activities.
Article

Global Insights Briefing: Out and about for the holidays

United States Article
A pregnant white person with long, dark, wavy hair, wearing a tank top and maxi skirt, shops for the latest trending holiday products, like a smart watch and an electric scooter.
Article

What shoppers are searching for heading into Black Friday and Cyber Monday

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The Insights Jam: Exploring New Jobs, featuring the Google Ads Research and Insights team’s Ashley Wells, Nina Taniguchi, Daniel Trovato, and Casey Fictum.
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Why are people exploring new jobs?

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