Consumer Trends

Keep up with today’s consumers by exploring what different audiences are searching for and engaging with.

Global Presentation
A Black woman wearing a protective mask over her nose and mouth walks along a winding path while pulling a rolling suitcase and holding a credit card.
Presentation

COVID changed the consumer journey, but what’s likely to stick?

Global Presentation
A man of color lies on his stomach on a search bar and looking through binoculars. Above him float three browser windows featuring a watering can, a swimming pool, and an RV.
Presentation

Global Insights Briefing: Getting a jump on summer

Article
A woman of color interacts with a life-sized settings gear wheel, turning a conveyer of icons for streaming video, influencer marketing, and ROI.
Article

Inside Google Marketing: How we (finally) proved the value of influencer marketing

Global Article
A woman of color sits on the floor with a laptop, searching for financial advice, beauty services, and travel tips.
Article

Global Insights Briefing: Getting back out there

Global Presentation
A white woman is surrounded by text messaging bubbles that swirl around her head.
Presentation

Global Insights Briefing: Signs of restlessness

Global Article
A Black man sits on the floor and uses a laptop to to watch YouTube videos.
Article

YouTube trends report: How adversity is shaping culture

Global Video
Natalie Zmuda, Global Editor-in-Chief, Think with Google and Alistair Rennie, Research Lead, Market Insights EMEA, Google
Video

Ask a Researcher: What can behavioral science tell us about consumer search habits?

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