Marketing Strategies

Discover new tools, expert perspectives, and actionable insights that will influence and inspire effective marketing.

Global Article
The product page of a website with several positive user reviews floats on a search bar with a lightning bolt through it.
Article

12K shoppers showed us how to supercharge Search ads

Global Case Study
A couple sits on a couch watching YouTube on TV.
Case Study

How 3 top brands transformed their video ad strategies to follow the views

Global Perspective
Electronic file folders feed information into an internet browser window with a large green Edison light bulb overlaid in the center.
Perspective

Rethink your data and insights strategy to be ready for what’s next

United States Case Study
A white woman sits in a beanbag chair with a drink and watches YouTube on her TV screen.
Case Study

3 ways top brands are using connected TV to increase reach and drive results

Global Perspective
Two people of color stand opposite one another, holding a very large chocolate sandwich cookie.
Perspective

How does the world’s largest snack company elevate personalization at scale?

United States Perspective
Neal Mohan, Chief Product Officer at YouTube
Perspective

Accelerated by the pandemic, 3 trends that are redefining video

United States Presentation
An online automotive shopping site floats among stylized hills and mountains.
Presentation

The auto dealer’s guide to navigating today’s digital landscape

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