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Global Insights Briefing: Out and about for the holidays

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Global Insights Briefing: Out and about for the holidays

Daniel Trovato November 2021
Global

Global Insights Briefing: Out and about for the holidays

Daniel Trovato / November 2021

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Global Insights Briefing: Out and about for the holidays

Daniel Trovato November 2021

Each month, the Google Ads Research and Insights team analyzes data sets of billions of recent search queries and consumer behaviors to develop a deep understanding of key market trends.

With more businesses open and fewer travel restrictions this year, people are looking forward to the holiday season and planning ahead. They’re shoring up holiday travel plans early, seeking reassurance about current “travel rules,” cutting through the clutter to find the “best places to travel in” or the “best place to stay,” and hoping to find “last minute hotel deals.”

They’re planning to go out when possible, searching for “new years eve” and “christmas party,” seeking places to have “christmas dinner,” and looking for “unique things to do” in various cities. People are also already on the lookout for that perfect gift, searching local “christmas markets” and “gift shops near me” and seeking inspiration for “christmas gift ideas.”1

And momentum to secure the best deals is building fast. Searches for “leaked black friday deals” were up over 20X week over week.2

Holiday Travel: Searches for “best places to stay” (60%), “best places to travel” (100%), “last minute hotel deals,” (70%), and “travel rules” (600%) grew globally year over year from 2020 to 2021. Getting Out on the Town: Searches for “christmas dinner” (400%), “christmas party” (100%), “new years eve,” (70%), and “unique things to do” (70%) grew globally year over year from 2020 to 2021. Early Gift Shopping: Searches for “best christmas” (30%), “christmas gift ideas” (30%), “christmas markets,” (300%), and “gift shops near me” (60%) grew globally year over year from 2020 to 2021. Weekly Momentum: Searches for “leaked black friday deals” (20,000%), “christmas movies” (30%), and “thanksgiving dinner,” (80%) grew globally year over year from 2020 to 2021.
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Source: Google Data, Global English, Aug. 31, 2021–Oct. 29, 2021 vs. Aug. 31, 2020–Oct. 29, 2020.

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Global Insights Briefing: Out and about for the holidays

Daniel Trovato November 2021
Think with Google

Source: Google Data, Global English, Aug. 31, 2021–Oct. 29, 2021 vs. Aug. 31, 2020–Oct. 29, 2020.

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Global Insights Briefing: Out and about for the holidays

Daniel Trovato November 2021
Think with Google

Sources: Google Data, Global English, Aug. 31, 2021–Oct. 29, 2021 vs. Aug. 31, 2020–Oct. 29, 2020. Google Data, Global English, Oct. 16, 2021–Oct. 22, 2021 vs. Oct. 23, 2021–Oct. 29, 2021.

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Global Insights Briefing: Out and about for the holidays

Daniel Trovato November 2021
Think with Google

Source: Google Data, Global English, Oct. 16, 2021–Oct. 22, 2021 vs. Oct. 23, 2021–Oct. 29, 2021.

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Global Insights Briefing: Out and about for the holidays

Daniel Trovato November 2021
Daniel Trovato.png

Daniel Trovato

Ads Research and Insights Manager Google

1 Google Data, Global English, Aug. 31, 2021–Oct. 29, 2021 vs. Aug. 31, 2020–Oct. 29, 2020.

2 Google Data, Global English, Oct. 16, 2021–Oct. 22, 2021 vs. Oct. 23, 2021–Oct. 29, 2021.

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