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Marketing lessons from the pandemic

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Marketing lessons from the pandemic

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Marketing lessons from the pandemic

The coronavirus pandemic has dramatically affected people and businesses around the world. No one has all the answers in this dynamic moment. But we are committed to helping you navigate the uncertainty with strategic insights, tools, and other resources.

A woman of color interacts with a life-size settings gear wheel, which turns icons for online shopping, streaming video, and text messaging.

Insights on Readiness, Resilience, and Recovery

Lorraine Twohill, Chief Marketing Officer at Google

Google’s CMO shares 5 enduring lessons the pandemic has taught her

Paula Bellizia, VP of Marketing, Google Latin America

What Google execs around the world learned from navigating the pandemic

A man of color is appears in a house-shaped window. A curving green arrow leads to a browser-shaped window where a woman of color sits next to a wrapped gift.

Gifting in a pandemic: 3 ways giving has changed over the last year

Joshua Spanier, VP of Global Media at Google

What the pandemic taught us at Google about our own marketing organization

United States Perspective

Marie Gulin-Merle, Global VP of Ads Marketing at Google

Readiness, resilience, and recovery: Lessons from a year of COVID

Pivots from the pandemic that are here to stay

United States Perspective

Neal Mohan, Chief Product Officer at YouTube

Accelerated by the pandemic, 3 trends that are redefining video

Marvin Chow, VP of Consumer Apps Marketing at Google

4 COVID-era trends that will have a lasting impact on the products and experiences people want

Planning & Strategy Across Industries

A photo array of 4 executive headshots. In each photo, the person, dressed in business attire, smiles while facing the camera. Clockwise from top left: Jayne Babine, MightyHive; Michael Loban, InfoTrust; Vin Paolozzi, Kinesso; Sarah Walker, Essence

How 4 experts are accelerating digital marketing transformation

How Western Union simplified money transfer during the pandemic

United States Presentation

An online automotive shopping site floats among stylized hills and mountains.

The auto dealer’s guide to navigating today’s digital landscape

United States Article

Browser windows ads, videos, and analytics

Think video marketing doesn't include performance marketing? Think again

Global Perspective

Three people of color pass along three measurement strategy icons to maximize results: a puzzle piece, a globe, and a stack of coins.

How 1 global brand’s measurement strategy maximizes reach and results

United States Article

A yellow funnel channels analytics, search, innovation, user experience, and consumer satisfaction into an online shopping site.

3 ways Sleep Number made the leap to online leads — and closed the sale

United States Article

A smartphone and credit card are protected by a closed padlock

4 ways retailers can future-proof their businesses

Global Perspective

A globe of the world is connected by chat windows and movement arrows

How brands can live out their values and respond to the new normal

People with rolling luggage wait in line at an airport check-in counter. They stand at a safe distance apart, their hands connected by a thin black line to the woman behind the counter.

What travel marketers need to know to navigate the path forward

United States Article

An Edison light bulb is at the center of a radial gauge. The other metrics along the arc are measurement, user experience, and search.

How to prepare for marketing’s permanent shift

United States Perspective

A woman of color sits on a couch and syncs streaming video to a television with a remote control.

How the streaming boom has landed us back in the living room

Practical Advice from Google Leaders

1796_how to foster inclusion_WFH.jpg

How to foster inclusion while working from home

United States Perspective

A handheld loudspeaker is bursting with confetti and trending arrows

When uncertainty derails your marketing plans, here’s what to do instead

United States Perspective

Marvin Chow, VP of Consumer Apps Marketing at Google and Natalie Zmuda, Global Executive Editor at Think with Google

We have a unique chance to recommit to diversity and unity

A green winding arrow creates a path from a small brick-and-mortar shop, an online shopping portal, and a smart home.

Rethink ready: How to prepare your business for what’s next

A browser with a blocked ad, surrounded by a smartphone, search field, speech bubble, and a magnifying glass

How Google is stopping bad ads to protect users

How to lead your team in a time of chaos and complexity

The At-Home Consumer: Learnings from the Global Lockdown

Avinash Kaushik, Head of Strategic Analytics, Google Marketing

Inside Google Marketing: Do’s and don’ts for marketing measurement during a pandemic

Matthieu Pellerin, Global Head of Growth Lab

Inside Google Marketing: Agility is the new growth

Global Perspective

Inside Google Marketing: How the pandemic is making us reckon with the ways we plan media

Asia Pacific Perspective

An empty auditorium from the POV of a microphone on a stand in the center aisle, looking toward the stage.

Inside Google Marketing: 3 things we’re considering as we rethink live events

The At-Home Workplace

A Black man with a beard and glasses, wearing a striped sweater, sits at a desk in a sunny room and uses a computer.

Use these 6 tips for better video calls while working at home

A colorful stack of books

3 ways people are using YouTube to learn at home during the coronavirus pandemic

An artist's easel in a studio with potted plants

6 creative leaders on how agencies are ideating and creating from home

A pair of VR glasses showing travel destinations

The at-home consumer experience with work and leisure

A computer sits on a desk next to a bowl of popcorn

The at-home consumer experience with consumption and expenditure

A computer monitor on a desk shows a workout video on the screen

The at-home consumer experience with time and space

United States Article

A house has a map waypoint resting the roof

Will social distancing accelerate a trend toward home as headquarters?

An online video course checklist

9 free online courses to elevate your digital marketing and leadership skills

United States Article

A laptop plays a YouTube video

5 ways people are turning to YouTube to cope while social distancing

A white man with his back to the viewer, wearing a t-shirt and jeans, sits at a home-office desk and works at a laptop

Working from home? 4 tips for staying productive

Two video screens stack over a red YouTube play button

What pandemic video trends reveal about consumer needs

Consumer Reactions to Uncertainty

A man of color is appears in a house-shaped window. A curving green arrow leads to a browser-shaped window where a woman of color sits next to a wrapped gift.

Gifting in a pandemic: 3 ways giving has changed over the last year

A smartphone becomes a gaming system, as a console game controller and floating game pieces, like falling blocks, diamonds, and exes and ohs surround it.

How the pandemic has shifted mobile gaming behaviors worldwide

Global Perspective

A woman of color holds a large car key as she browses a auto dealer's website

From rider to driver: How the pandemic has created a new type of car buyer

United States Infographic

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How disruptor brands are reshaping the financial services industry

Global Perspective

A woman, who we see from behind, interacts with a large book.

What 2020’s teaching us about rebooting our storytelling fundamentals

United States Article

A car heads toward a hilly landscape following a paper map.

Safe escapes: How consumers are traveling during the pandemic

United States Article

A woman interacts with apps on an oversized mobile phone.

New video research shows what viewers value during the pandemic, and beyond

People switch from watching video content among a variety of screen types.

More people are streaming YouTube on their TV screens. Here’s what they’re watching

Two people of color sit cross-legged on the floor playing a video game on a big-screen TV.

Marketing a gaming app? New research shares the creative elements that drive installs

United States Perspective

A living room with an end table and floor lamp, a large potted plant, and in the center, a large TV broadcasting a streaming service, like YouTube.

5 things you need to know about the acceleration of the video streaming wars

A bar graph overlaid with a search field

Google Search data reveals how brands can help during the coronavirus pandemic

Marketing in Moments of Crisis

Navigating the coronavirus: How 6 agency leaders are rethinking brand strategy now and for the future

A shopping basket filled with fruits and vegetables

How Panera Bread pivoted to offer groceries in the midst of the pandemic

United States Article

A sleeveless dress with a price tag on a clothes hanger

Here's what to do when your retail website becomes your primary storefront

5 trends shaping the auto industry’s approach to a new normal

A Black man juggles his personal life, finances, and work while standing on one foot

How consumers navigate financial wellness in a time of uncertainty

United States Article

A shopping bag with a question mark popping out of it

What retailers are doing right now to be there for customers

Ben Jones, Global Creative Director, Unskippable Labs at Google

Dispatches from April: The latest observations on creative effectiveness amid COVID-19

United States Article

A large potted plant surrounded by calendars, light bulbs, checklists, and graphs

Crisis marketing: How brands are addressing the coronavirus

United States Article

A food delievery truck

How restaurants can better assist customers during times of uncertainty

Coronavirus: How Google is helping

A man of color sits at a desk and works at a computer

Event marketing considerations for pivoting from live to virtual gatherings

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